If you rely
on greeting cards as a marketing tool for your business, you may already send
out thank you cards and holiday cards on a regular basis. Have you ever thought
of expanding your card marketing system by adding in birthday cards? People
love to get cards around their birthdays, no matter who they're from, and you
can easily add in little birthday extras that will bring your clients back
again and again. The key to sending birthday cards to all your clients, though,
is to have a system set up to make it all easier.
First off,
start by organizing your clients' birthdays. This is pretty easily done using
some sort of contact manager. All you need is the client's name, birthday, and
address. An easy way to collect birthdays (besides simply asking for them) is
to have a sign up sheet. It is always easier to get the birthday if you don't
ask for the year.
Once you
have this set up, you need to get your card system ready. It will be easier for
you if you just pick out one card format for each year and create a campaign
for it, but if you want to make them a little more personal for special
clients, you can always pick up smaller campaigns of more individualized cards.
Set aside a little time to work on the birthday cards. Messages with a
personalized font will always make a bigger impression. At the very least, you
should include your own signature.
Then,
simply set up your card system to send out cards in large groups on the first
of the month or near the middle of the month. Over time, sending out greeting
cards for birthdays will become automatic, and with the right system you can
computerize it to do most of the work for you. Don't forget to add new clients
to your birthday card list as your business grows because all of your clients
will very much appreciate being thought of around their birthdays.
For special
clients include a gift. A good card system will allow you to send gift cards
and other gifts automatically with the cards. Eventually, you'll get a system
down pat that works for you, and you'll be able to send out birthday cards on
time every month. This will keep your clients coming back for more, and it will
help your business grow.
Michael
Martel has many interests to include social media and Internet technologies. He
writes blogs on different subjects to include sending greeting cards. Michael
is an advocate of sending out greeting cards to develop and strengthen
relationships with family, friends and business associates.
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