If you're
thinking about raising brand awareness, increasing foot traffic, generating new
sales or increasing repeat business, then giving away free gift cards is a
great idea. It's a fact that everyone likes to receive something for free from
time to time and a free gift card might give that customer an excuse to walk
through your doors to buy something.
If you have
a present marketing and advertising campaign in the works, then it's as easy as
1-2-3 to insert a free gift card with your mailings. You can even opt to hand
them out directly to select customers. Most gift cards are inexpensive and
you'll be compensated in more ways than by just getting back the money spent.
Valuable
marketing data on your customers is the great trade-off and you can obtain this
by having them fill out a survey or comment sheet. It allows you to determine
over time how your customers are spending their money, the items they prefer to
spend money on and the types of sales that will make them want to visit again.
On the
other side of the coin, if you're a consumer and thinking about giving a
giftcard to a friend or family member, then there are tips you should know
about. First, find out if there is a service charge attached because you'll
want to make sure the recipient knows of any expiration date. Some free gift
cards also have a dormancy fee attached.
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