Gift cards
have been around for years. You have seen them in all the big stores such as
Home Depot, Macy's and Walmart and large chain restaurants such as TGI Fridays.
These are such powerful instruments that 80% of the top 100 retailers in the
United States say that they represent the largest single selling item for them.
Today, more and more small and medium size retailers and jumping on the gift
card train.
A card
program will have undeniable advantages to a small and medium size retailer.
They are convenient alternatives for people who do not know what present to buy
for a friend of family member. They will expand a business' customer base with
very little investment. And they provide businesses with immediate cash while
the product or service is supplied at a later date. Retailers are also
discovering that the cards are a powerful marketing tool. A retailer that does
not have a program in place may be considered less attractive than a competitor
offering the service. However, to be effective, such a program must be
attractive to customers. Creative gift card packaging plays an important role
in card giving.
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