Gift cards
usually bounce around in terms of popularity with some people singing their
praises and other people calling them a lame gift. However, it can't be denied
that in today's tighter budgets, anything that cuts down the price on an item
or service is generally well received and that include gift cards and e-gift
cards. E-gift cards are cards that work on an online store and are typically
keyed to only work in the store they are offered in. The reason why they are
useful to have lies in how they can be used as part of a marketing strategy or
a loyalty reward to keep your members with you.
E-gift
cards can be used in a variety of ways, firstly to bring customers to you. You
can offer them to existing customers in order to have them bring in friends and
family for you (by giving them a card for a present) or as a loyalty rewards
program, such as spend X amount of dollars and get an card valued at a certain
amount. This is a relatively common tactic being used now by offline stores so
there's no reason why you can't follow suit on your internet business. You can
also use an e-gift card as an extra thing for people to purchase, either for
themselves or for someone else.
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