Whoever
created the idea of gift certificates was a marketing genius. The idea of
taking someones money (which is valid anywhere) and giving them a certificate
redeemable only at your restaurant was a pure stroke of brilliance. It made
gift giving easy and guaranteed the restaurant profits either through redeemed
or lost certificates.
The problem
with paper gift certificates was that they took time to issue, track and
redeem. Usually, the certificates were kept in a secure place and access was
restricted to only a very few. If a certificate were sold, it took time to
issue and interrupted the manager/owner to issue the certificate.
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