Today's
gift of convenience is a Gift Card. It takes away the hassle of trying to
decide what would be the best present to buy. For example, what does Cousin
Sally really want for her birthday? A gift card removes all of the guesswork
and ensures that you do not waste your hard-earned money on an unwanted gift.
It also saves time and effort wracking your brain over the problem.
One
drawback, though, is that a plastic card is somewhat impersonal and is only
slightly less impersonal than giving a cash gift. In order to move away from
that feeling you could dress up your card with a gift cardholder or a card
carrier.
Gift card
malls have been around in the States for a couple of years or more and plastic
card packaging solutions such as gift card carriers, card presenters and card
holders are quite commonplace in North America. However, the gift card
phenomenon is relatively new in the UK and Europe and packaging solutions are
not as prevalent.
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